Dripping with Deliciousness, Fanta Gets a Spooky Makeover
Get Ready to scream….for Fanta. Halloween is all about indulgence and what can everyone crave except pure deliciousness. So, this spooky season – Fanta® and Universal Pictures are dialing up the deliciousness and thrill with a global partnership which sees one of horror’s most iconic characters, Chucky return, over the ultimate, insatiable craving: Fanta®!
This Halloween, Chucky will be chasing and gracing the limited-edition Halloween Collection packaging of the classic Fanta® flavour – bringing together two pop culture powerhouses to celebrate Halloween in a way that blends global fandom with indulgence.
Launching from September to October 2025, the Halloween packs bring a spooky, collectible twist to Fanta’s authentic, signature flavour. With no scary vendetta this time, the horror icon returns only to get his hands on the lip-smacking delicious, Fanta. Celebrating Gen Z’s love for fandoms, indulgence, and quirky cultural moments, the special edition Cans and Bottles reimagine deliciousness through a spooky lens, turning a global tradition into a playful experience for the fun-loving, Indian generation.
Fans are encouraged to keep their eyes peeled as Chucky is set to show up everywhere Fanta® is -all to get his hands on a delicious Fanta®, so you need to grab yours before they do. From retail haunts to digital frights, the activation is designed to immerse consumers in spooky, flavour-filled fun.
Sumeli Chatterjee, Category Head, Sparkling Flavours, Coca-Cola India and South-West Asia, said, “Halloween in India is evolving, and so is Fanta! We’re thrilled to unveil our limited-edition Fanta X Chucky packs in India, that tap into fun and flavor designed for Gen Z to celebrate Halloween with style. As a leader in the orange-flavoured CSD category, we are committed to bringing the playful spirit of the brand to our consumers, and this season it is getting a spooky upgrade. So, watch those retail shelves and vending machines, as Chucky’s favorite Fanta starts making a cameo! The Fanta Halloween campaign will add some ghoulish fun to the season of Halloween. It is a limited launch in India, with unlimited fun this Halloween.”
Offering a fresh take on indulgence and joyful living, Chucky now haunts stores, streets, and screens, making his eerie presence felt across the country, all in pursuit of one thing: Fanta.
Don’t let him steal all the Fanta®! The Fanta® Halloween packs are now available in markets. To find out more information on the partnership and They Wanta Fanta®, please visit https://www.fanta.com
Fanta®, and its partnership with Universal Pictures was created by WPP Open X, led by Ogilvy and supported by Burson, EssenceMediacom, GOAT, Hogarth, Subvrsive, and VML.
Coca-Cola in India is one of the country’s leading beverage companies, offering a range of high-quality and refreshing beverage options to consumers. The company, in line with its vision of ‘Beverages For Life’ offers a wide portfolio of products which includes hydration, sports, sparkling, coffee, tea, nutrition, juice and dairy based products. In India its beverage range includes Coca-Cola, Coca-Cola Zero Sugar, Diet Coke, Thums Up, Thums Up XForce, Charged, Fanta, Limca, Sprite, Sprite Zero, Kinley Soda, Rim Zim, Maaza, Minute Maid range of juices and Honest Tea. The Company also offers hydration beverages including Limca GlucoCharge, Smartwater, Kinley, Kinley Copper, Dasani and Bonaqua packaged drinking water. Premium products constitute Schweppes’ range and Smartwater. In addition, it offers a Costa Coffee range of tea and coffee. The Company is constantly transforming its portfolio, from reducing sugar in its drinks to bringing innovative new products to market.
The Company along with its owned bottling operations and franchise bottling partners has a strong network of close to 5 million retail outlets through which it refreshes millions of consumers across the country. It seeks to positively impact people’s lives, communities and the planet through water and packaging initiatives, sustainable agriculture and emission reductions across its value chain.
Globally together with its bottling partners, The Coca-Cola Company employs more than 700,000 people, helping to bring economic opportunity to local communities worldwide. Learn more at www.cocacolacompany.com and follow us on Twitter, Instagram, Facebook and LinkedIn.
About Universal Pictures Home Entertainment
Universal Pictures Home Entertainment (UPHE – www.uphe.com) is a unit of Universal Filmed Entertainment Group (UFEG). UFEG produces, acquires, markets and distributes filmed entertainment worldwide in various media formats for theatrical, home entertainment, television and other distribution platforms, as well as consumer products, interactive gaming and live entertainment. The global division includes Universal Pictures, Focus Features, Universal Pictures Home Entertainment, Universal Brand Development, Fandango and DreamWorks Animation Film and Television. UFEG is part of NBCUniversal, one of the world’s leading media and entertainment companies in the development, production and marketing of entertainment, news and information to a global audience. NBCUniversal owns and operates a valuable portfolio of news and entertainment networks, a premier motion picture company, significant television production operations, a leading television stations group, world-renowned theme parks and a suite of leading Internet-based businesses. NBCUniversal is a subsidiary of Comcast Corporation.