Safe & Clean beauty brand that fuses India’s regional riches, customs, botanicals, minerals & practices with New York City’s latest technology now available @ Vanity Wagon~

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Vanity Wagon, India’s first and largest clean beauty marketplace, now houses Love, Indus – launched in January 2021, the brand evokes a journey fuelled by nostalgia, culture, energy, and innovation.

India’s regional riches + NYC’s transformative technology = POTENT POTIONS. Love, Indus is derived from precious ingredients and minerals found across various regions of India, including antioxidant-rich tea from Darjeeling and golden Muga silk from Assam. Love, Indus offers three collections including the premier Amrutini® Collection that’s focused on enhancing skin strength, resilience and radiance.

The products work exceptionally well, are extremely clean and safe (free from toxins, artificial colours & fragrances), are gender-neutral and tackle needs not currently addressed by most other brands. Conscious beauty enthusiasts can enjoy an immersive skincare experience while benefiting from ancient, powerful botanicals & rituals, not easily found in today’s market. The products from the brand available @Vanity Wagon are –Amrutini® – Strengthen • Repair • IlluminateVelvet :08  – Deep Cleanse • Tighten • Brighten Freedom of Expression – Instantly Blurs Lip Lines, Laugh Lines & Forehead Creases • Visibly Reduces Them Over Time

Vanity Wagon has also partnered recently, with ten leading clean beauty brands to be a part of their growing community.

Speaking on this occasion the founders Ms. Naina and Mr. Prateek Ruhail said that “We have partnered with Love, Indus in order to create a sustainable and safe tomorrow. We are thrilled to be working with such an amazing brand which has the right resources and expertise in the clean beauty space along with a wide reach. We aim to add an average of 200 products a month; and partnering with up to 8-10 new clean beauty brands every month.”

Prior to listing any brand on its website, the team at Vanity Wagon carefully investigates its products, their ingredients and the certifications to ensure that customers get only the best. They have three key steps to their stringent approval process. The first step involves conducting in-depth research to identify some of the most effective products. The next and most important step is to ensure safety and quality of the products which is done by verifying the ingredients and conducting continuous testing, not necessarily lab-based in all cases. The final step is to inform and share the approved brands and products with the Indian community. This process helps instil an unwavering sense of trust for the brand among the Vanity Wagon team and its customers.

Speaking on the occasion Surbhee Grover, Founder, Love, Indus stated, “Growing up in various parts of India gave me intimate knowledge of the richness of local and regional customs, minerals and ways of life. With Love, Indus I wanted to revive and revitalize hyper-local, precious ingredients and practices from the Indian subcontinent – some lost, some forgotten and some that are yet to be discovered and harnessed outside their regional bastions. Hence the name – which is the sign-off of a love letter from the Indian sub-continent. In addition, with my base in New York, my global strategy consulting taught me that technology and innovation, used effectively, can significantly enhance and compliment natural elements. The key, then, was to bring it all together – these rare riches from various parts of the Indian subcontinent, lab-designed clean chemistry and the latest in skincare tech and innovations — to create powerful, sensorial offerings.”

About Vanity Wagon

Vanity Wagon is India’s first and largest clean beauty marketplace. Following their passion, entrepreneurs Naina Ruhail, Prateek Ruhail and Sahil Shrestha founded Vanity Wagon for Indians to buy clean beauty products online. Vanity Wagon is one of the finest information-oriented beauty marketplaces that pledges to bring only toxin-free and natural beauty products to its consumers. They offer a trust-worthy platform where one of the most requested elements between a business and a customer, i.e., transparency is paramount of their relationship. Be it beauty or personal care, they aim to bring the safest solutions to one’s doorstep without any hassle. Vanity Wagon stands by the rule of never having to compromise in any manner to find the right products for their customers. They believe in sustainable beauty and stand firm in their mission to educate the audience and deliver what’s best for them. Further, curating the best of clean beauty without compromising on efficiency and ensuring that the products are cruelty-free.


About Love, Indus

Love, Indus is an opulent skincare and wellness brand driven by confluence and contrast – that of India and New York, tradition and modernity, and incredible botanicals and lab-designed, clean synthetics. ​

The brand offers clean, safe and high-performance skincare products that combine hyper-local, precious ingredients and practices from the Indian subcontinent with the latest in New York’s beauty tech to meet skincare needs not currently addressed by existing solutions.

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